The university of Hyderabad in association with Indian school of business and ICFAI business school organised a two day international conference on Nov 1 & 2 2018 at the university of Hyderabad campus, Telengana. The theme of the conference was international conference on sustainable HRM – Policies, practices and perspectives in South Asia. Gokul C, Asst professor, Dept of BBA, Shivakumara N , Asst professor, Dept of commerce and sheikh Muhammad Saqlain,student, second year BBA presented a paper titled -The growing impact of social media and digital marketing in organizations – A HR perspective and Ajay Kumar S, Asst professor, Dept of commerce titled – Artificial intelligence in HRM – A study on advantages of Artificial intelligence to the HR dept.