Dr. Shashikala C.S.
Assistant Professor
B.Com (Bangalore University), M.Com (Bangalore University), Ph.D. (Tumkur University)
- She is an Assistant Professor with over 8.7 years of teaching experience. She holds a Ph.D. in Commerce with a specialisation in Marketing. An accomplished academician, she has authored a book on Strategic Management and has published several research papers in reputed journals, focusing on areas such as social media marketing, consumer behaviour and business strategies. She is dedicated to fostering a dynamic learning environment and guiding students toward academic excellence.
Specialisations and Interests
Accounting and Taxation, Marketing
Publications and Career Highlights
- Authored book titled Strategic Management (ISBN:978-81-985244-3-0), published on 17 February 2025
- Published research paper titled “Social Media: A Catalyst for Business Growth” in IJFMR, e-ISSN: 2582-2160, Volume 6, Issue 5 (Sep-Oct 2024)
- Published “Impact of Social Media Advertisement Towards Women Wellness Products in Bangalore” in JETIR, Volume 6, Issue 6, June 2019
- Published “Impact of Social Media and Online Blogs Advertisements of Women Wellness Products” in ISSN: 2278-4853, Vol 8, Issue 10, October 2019 (Impact Factor: SJIF 2018 = 6.053)
- Published “Green Marketing: Consumer Attitude on Eco-Friendly Product” in IJCRT, Volume 6, Issue 1, March 2018
Papers Presented at Conferences
- Presented “The Role of Consumer Behaviour in Organised Stores Compared with Unorganised Stores” at Dr. Ambedkar Institute of Technology, published in Asia Pacific Journal of Research, Volume 1, Issue 4, April 2017
- Presented “The Role of Forensic Accounting in Resolving Corporate Outrages and Prospects in India” at Sheshadripuram First Grade College
- Presented “Investment Behaviour of Women Investors in Prospects of India” at SRN Adarsh College