Mr. Jagadish A. is an Assistant Professor in the BBA and BBA-AM departments with over 16 years of teaching experience. He holds an MBA and is pursuing a Ph.D. from Jain University. He worked at Don Bosco Institute of Bio-sciences & Management Studies and also has corporate experience with Bharti Infotel Ltd. and ICICI Bank Ltd. He has served in key roles such as IQAC Member, Staff Council Secretary and Cultural Committee Convenor. His research contributions include publications, book authorship and patents in consumer behaviour analytics and e-commerce.
Specialisations and Interests
Marketing and Information Technology
Publications and Career Highlights
Published a research paper titled "Consumer Buying Pattern in Digital Marketing" in IJMDRR, Volume 7, Issue 12, December 2021.
Published a research paper titled "A Study on the Interrelation Between Job Satisfaction and Employee Performance" in IJMDRR, Volume 7, Issue 12, December 2021.
Published a chapter titled "Social Entrepreneurship in the Digital Age: Online Platforms and Community Building" in the peer-reviewed edited book “Confluence of Curiosity: Multidisciplinary Explorations in Modern Research,” Volume 1, ISBN: 978-93-5879-799-2, DOI: 10.25215/9358797991.
Papers Presented at Conferences
Entry of International Retailers and its Impact on Indian Retailing, presented at Don Bosco Institute of Bio-sciences and Management Studies, Bangalore (International Level), 2011.
Investor Attitude towards Mid-cap Investment, presented and published at Don Bosco Institute of Bio-sciences and Management Studies, Bangalore (International Level), 2011.
Determinants of Retail Customer Satisfaction: A Study of Organized Retail Outlets in Bangalore, presented and published at Don Bosco Institute of Bio-sciences and Management Studies, Bangalore (International Level), 2012.
National Symposium Paper Presentation, presented at REVA Institute of Science and Management (National Level), 2012.
Government Policies Towards Entrepreneurship Development – A Review, presented at T. John Institute of Management and Science (National Conference), December 2016.
Role of Tertiary Sector, presented at Acharya Bengaluru B-School (International Conference), September 2017.
Financial Opportunities for Startups in India – A Review, presented and published at ISME (International Conference), February 2017.
Impact of Workplace Ethics on Employees and Organisational Effectiveness, presented at Seshadripuram Institute of Commerce and Management (National Conference).
Study on Work-Life Balance and Its Impact on Job Satisfaction Among Teaching Fraternity, presented and published at Jain University during the International Conference on Sustainable Business Management Practices and Social Innovation, 30 January 2021.
Unveiling Minimalism: An Exploration of Experiential Dimensions Through Grounded Theory Methods, presented at Jain (Deemed-to-be University), CMS (International Conference), 8–9 December 2023.