SCHOOL OF GRADUATE STUDIES

B.Com with Advanced Diploma in Digital Marketing

Course Overview

“DIGITAL MARKETING!” – One of the most frequently mentioned buzzwords in marketing. Marketers praise it’s the way to grow an online business and academies all over the World advertise their new digital marketing courses as the next big thing.

Course Outcome

This Digital Marketing course will transform you into a complete digital marketer with expertise in the top digital marketing domains. Digital Marketing training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. Understand the future of Digital Marketing and prepare for it.

Syllabus

Table of Content

  1. Marketing Fundamentals
  2. Designing and Building Web Presence
  3. Social Media Marketing (SMM)
  4. Search Engine Optimization (SEO)
  5. Search Engine Marketing (SEM)
  6. Email & Affiliate Marketing

Prerequisites

Knowledge in Marketing and familiar with Internet.

Duration

Total 200 Hours of course
100 Hours of Online Theory
100 Hours of Offline Practical

Examination & Evaluation

SEMESTER-WISE SYLLABUS BREAKUP – Adv. Diploma in Digital Marketing

SEMESTER NAME OF THE PAPER THEORY PRACTICAL

 

TOTAL

THEORY PRACTICAL

 

TOTAL

1st Sem Marketing Fundamentals 20 20 40 60 40 100
2nd Sem Designing and Building Web Presence 20 20 40 60 40 100
3rd Sem Social Media Marketing 20 20 40 60 40 100
4th Sem Search Engine Optimisation (SEO) 20 20 40 60 40 100
5th Sem Search Engine Marketing  (SEM) 20 20 40 60 40 100
Total 100 100 200 300 200 500

 

      6th Sem

Pre-Placement Training

Project Viva & Project work

Project Work Project Viva TOTAL TOTAL
MARKS CREDITS
60 40 100 4

 

Certifications

  1. On successful completion of 1st year, students will be awarded “Certificate in Digital Marketing”
  2. On successful completion of 2nd year, students will be awarded “Diploma in Digital Marketing”
  3. On successful completion of 3rd year, students will be awarded “Advance Diploma in Digital Marketing”

Internship

Eligible students may be offered internships subject to business requirements

Career Options after completing the course

Digital marketing career has a lot of scope regarding knowledge and earning money as well as socializing and gaining quite a lot about various technologies. Digital marketing not only gives you a chance to work in start-ups but also in big organizations and also offers a choice to work as a freelancer or start-up our own company.

Job Roles

  1. Search Engine Optimization / SEO Executive
  2. Search Engine Marketing / SEM Specialist
  3. Social Media Marketing / SMM Expert
  4. Content Marketing Manager
  5. CRM Manager
  6. E-Commerce Manager
  7. Digital Agency Account Director
  8. Web Analytics Expert
  9. Email Marketing Manager
  10. Digital Marketing Manager
  11. Conversion Rate Optimizer
  12. Inbound Marketing Manager
  13. Freelancer
  14. Marketing Analyst