School of Graduate Studies

Department of Business Administration

Program Overview

This program is specially conceived to meet the growing needs of the business and industry. This four year Honors course as per NEP under Bengaluru City University aims at imparting entrepreneurial skills, administrative capabilities and managerial skills. The BBA curriculum consist of core subjects and elective subjects, that reflect the student’s chosen area of specialization among the streams offered – Finance, Marketing, Human resource management, Data analytics, Retailing and logistics and supply chain management.

Along with BBA programme the college is offering Advanced Diploma Courses in Emerging Industry Ready technologies to fill the gap between Academia and Industry. These courses are offered by college through a corporate collaboration like Abstream Technologies (Hongkong), Nano chips etc.

Vision

Inclusive education for holistic development of individuals to meet societal requirements.

Mission

Committed to impart skill and value-based education to students, through best of academicians and professionals, to empower them to face the challenges of competitive world.”

Programmes

The Department of Business Administration offers unique programmes that focus on the wide range of skills – from business analytics and entrepreneurship to leadership and management. The programmes encourage students to participate in apprenticeships, guided internships and research that enables them to gain practical experience in the field and become confident leaders.

Programme Objectives

  1. To provide knowledge regarding the basic concepts, principles and functions of management.
  2. To develop business and entrepreneurial skills among the students.
  3. To provide knowledge and requisite skills in different areas of management like human resource, finance, operations and marketing to give a holistic understanding of a business system.
  4. To equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and problem solving.
  5. To provide practical industrial exposure to the students to gain managerial competencies and business acumen while attaining a holistic understanding of a business/industry.
  6. To inculcate global view of the industrial and organizational establishments and their functions for taking viable decisions in international business setting.

Eligibility For Admissions

A candidate who has passed two years Pre-University Examination conducted by the Pre-University Education Board in the State of Karnataka or any other examination considered as equivalent thereto shall be eligible for admission to these programmes.

FEATURES OF THE FOUR YEARS MULTIDISCIPLINARY UNDERGRADUATE PROGRAMME WITH MULTIPLE ENTRY AND EXIT OPTIONS:

  1. The program is structured in a semester mode with multiple exit options with Certification, Diploma and Basic Bachelor Degree at the completion of first, second and third years, respectively.
  2. The candidate who completes the four years Undergraduate Program, either in one stretch or through multiple exits and re-entries would get a Bachelor’s degree with Honours.
  3. The four year undergraduate Honours degree holders with research component and a suitable grade are eligible to enter the ‘Doctoral (Ph.D.) Program’ in a relevant discipline or to enter ‘Two Semester Master’s Degree programme with project work’.
  4. The students who exit with Certification, Diploma and Basic Bachelor Degree shall be eligible to re-enter the programme at the exit level to complete the programme or to complete the next level.
  5. The students may study two disciplines at the same level or breadth up to the sixth semester and choose one of them for study in the fourth year to obtain the Honours degree in that discipline.

THE CREDIT REQUIREMENTS ARE AS FOLLOWS.

EXIT WITH Min. Credits requirements NSQF LEVEL
Certificate at the Successful Completion of First Year (Two Semesters) of Four Years Multidisciplinary UG Degree Programme

 

 

48

 

 

5

A Diploma at the Successful Completion of the Second Year (Four Semesters) of Four Years Multidisciplinary UG Degree Programme

 

 

96

 

 

6

Basic Bachelor Degree at the Successful Completion of the Third Year (Six Semesters) of Four Years Multidisciplinary Undergraduate Degree Programme

 

 

 

140

 

 

 

7

Bachelor Degree with Honours in a Discipline at the Successful Completion of the Four Years (Eight Semesters) Multidisciplinary Undergraduate Degree Programme

 

 

 

180

 

 

 

8

Programme Matrix (Syllabus)

PROGRAM OUTCOMES

  1. Critical Thinking Skills: Students are able to define, analyse, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  2. Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.
  3. Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  4. Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.
  5. Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  6. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.
  7. Environment and sustainability: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.
  8. Individual and team work: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  9. Project management and finance: Demonstrate knowledge and understanding of the management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  10. Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

Career Options After BBA

Job Opportunity

  1. Career in Finance– Banking, Financial services and Investments
    Entry Level Opportunities – Commercial lender, Financial analyst, Financial Planner, Financial Manager, Portfolio Manager, Security Analyst.
  2. Career in Marketing– Marketing, Sales and Advertising
    Entry Level opportunities – Marketing executive, Sales executive, Advertising executive, Market Research analyst.
  3. Career inHuman Resource – Recruitment, Staffing and Payroll
    Entry Level Opportunities – HR assistant, HR Coordinator, HR Specialist, HR Recruiter.
  4. Career in Operations – Supply Chain Management, Logistics Management
    Entry Level Opportunities – Logistics executive, Operations executive, Procurement executive, Supply Chain Executive.
  5. Entrepreneur
  6. Civil Services
    BBA students also use a BBA degree as a means to prepare for civil service exams like IAS, IPS, and UPSC.
  7. Chartered Accountant
    The chartered accountant is the most popular profession for BBA graduates. Accountancy is an integral part of BBA students are prepared for the CA degree.
  8. Company Secretary
    Company secretary is one of the fastest rising professions in the country. A company secretary is in charge of corporate and organizational management.

Higher Education

  1. MBA
  2. PGDM
  3. PG Diploma in Banking
  4. Master of Management Studies (MMS)
  5. Masters in Finance Management
  6. PG Certification in Data Science
  7. Masters in Digital Marketing
  8. PG Diploma or Masters in Hotel Management
  9. Masters in Event Management
  10. Masters in Marketing Management
  11. Masters in Advertising
  12. Entrepreneurship Development Programme

About advanced Diploma Courses

  1. Advanced Diploma in Digital Marketing
  2. Advanced Diploma in Data Analytics & Business Strategy
  3. Advanced Diploma in Project Management & Business Strategy

About MBA International

  1. Advanced Diploma in Digital Marketing + MBA International
  2. Advanced Diploma in Data Analytics & Business Strategy + MBA International
  3. Advanced Diploma in Project Management & Business Strategy + MBA International

Add-on programmes

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  • Advanced Diploma in Business Analytics
  • Advanced Diploma in Artificial Intelligence in Marketing

Academic clubs

Student Achievements

Mr Goutham S & Ms Varshini G of BBA final year won the Best Marketers Event at the Business Plan Event organised by BNM Institute of Technology on 7th July 2022

Finance Club