Course Overview
“DIGITAL MARKETING!” – One of the most frequently mentioned buzzwords in marketing. Marketers praise it’s the way to grow an online business and academies all over the World advertise their new digital marketing courses as the next big thing.
Course Outcome
This Digital Marketing course will transform you into a complete digital marketer with expertise in the top digital marketing domains. Digital Marketing training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. Understand the future of Digital Marketing and prepare for it.
Vision
Inclusive education for holistic development of individuals to meet societal requirements.
Mission
Committed to impart skill and value-based education to students, through best of academicians and professionals, to empower them to face the challenges of competitive world.”
Table of Content
- Marketing Fundamentals
- Designing and Building Web Presence
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email & Affiliate Marketing
Prerequisites
Knowledge in Marketing and familiar with Internet.
Duration
Total 200 Hours of course
100 Hours of Online Theory
100 Hours of Offline Practical
Examination & Evaluation
| SEMESTER-WISE SYLLABUS BREAKUP – Adv. Diploma in Digital Marketing | ||||||||
| SEMESTER | NAME OF THE PAPER | THEORY | PRACTICAL | TOTAL | THEORY | PRACTICAL | TOTAL | TOTAL |
| HRS | HRS | HRS | MARKS | MARKS | MARKS | CREDITS | ||
| 1st Sem | Marketing Fundamentals | 20 | 20 | 40 | 60 | 40 | 100 | 4 |
| 2nd Sem | Designing and Building Web Presence | 20 | 20 | 40 | 60 | 40 | 100 | 4 |
| 3rd Sem | Social Media Marketing | 20 | 20 | 40 | 60 | 40 | 100 | 4 |
| 4th Sem | Search Engine Optimisation (SEO) | 20 | 20 | 40 | 60 | 40 | 100 | 4 |
| 5th Sem | Search Engine Marketing (SEM) | 20 | 20 | 40 | 60 | 40 | 100 | 4 |
| Total | 100 | 100 | 200 | 300 | 200 | 500 | 20 | |
| 6th Sem |
Pre-Placement Training Project Viva & Project work |
Project Work | Project Viva | TOTAL | TOTAL | |||
| MARKS | CREDITS | |||||||
| 60 | 40 | 100 | 4 | |||||
Certifications
- On successful completion of 1st year, students will be awarded “Certificate in Digital Marketing”
- On successful completion of 2nd year, students will be awarded “Diploma in Digital Marketing”
- On successful completion of 3rd year, students will be awarded “Advance Diploma in Digital Marketing”
Internship
Eligible students may be offered internships subject to business requirements
Career Options after completing the course
Digital marketing career has a lot of scope regarding knowledge and earning money as well as socializing and gaining quite a lot about various technologies. Digital marketing not only gives you a chance to work in start-ups but also in big organizations and also offers a choice to work as a freelancer or start-up our own company.
Job Roles
- Search Engine Optimization / SEO Executive
- Search Engine Marketing / SEM Specialist
- Social Media Marketing / SMM Expert
- Content Marketing Manager
- CRM Manager
- E-Commerce Manager
- Digital Agency Account Director
- Web Analytics Expert
- Email Marketing Manager
- Digital Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Freelancer
- Marketing Analyst
Advance Diploma in Digital Marketing Syllabus
| Module : 1 Marketing Fundamentals |
| What is Marketing & Marketing Management? |
| How has Marketing changed over the years? |
| How is Digital Marketing Different from Marketing? |
| Understanding the Digital Consumer |
| Digital Marketing Channels |
| Digital Marketing Metrics |
| Module : 2 Designing and Building Web Presence |
| Introduction to Basics of Website |
| Importance of User Experience and Design |
| Best web designing ideas for digital markering |
| Website Copywriting |
| Websites and Apps |
| Basics of WordPress |
| Module : 3 Social Media Marketing |
| Social Media Introduction |
| Business Goals, Social Strategy & Metrics |
| Generating Business via Social Media |
| Engagement, Listening and Reputation Management |
| Paid Social Campaigns |
| Social Media Tools |
| Module : 4 Search Engine Optimisation (SEO) |
| Mindset for SEO |
| On Page Search Engine Optimization |
| Off Page Search Engine Optimization |
| Measuring SEO Efforts – Gooogle Analytics |
| Google’s SEO Updates |
| App Store Optimization |
| Module : 5 Search Engine Marketing (SEM) |
| Basic of SEM |
| Google ads , Display ads , Youtube ads |
| Campaign Optimization |
| Budget & Bidding |
| Conversion Tracking, Reporting & Mobile Ad Campaigns |
| Shopping Campaigns |
