SCHOOL OF GRADUATE STUDIES

BBA with Advanced Diploma in Digital Marketing

Course Overview

“DIGITAL MARKETING!” – One of the most frequently mentioned buzzwords in marketing. Marketers praise it’s the way to grow an online business and academies all over the World advertise their new digital marketing courses as the next big thing.

Course Outcome

This Digital Marketing course will transform you into a complete digital marketer with expertise in the top digital marketing domains. Digital Marketing training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. Understand the future of Digital Marketing and prepare for it.

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Vision

Inclusive education for holistic development of individuals to meet societal requirements.

Mission

Committed to impart skill and value-based education to students, through best of academicians and professionals, to empower them to face the challenges of competitive world.”

Table of Content

  1. Marketing Fundamentals
  2. Designing and Building Web Presence
  3. Social Media Marketing (SMM)
  4. Search Engine Optimisation (SEO)
  5. Search Engine Marketing (SEM)
  6. Email & Affiliate Marketing

Prerequisites

Knowledge in Marketing and familiar with Internet.

Duration

Total 200 Hours of course
100 Hours of Online Theory
100 Hours of Offline Practical

Examination & Evaluation

SEMESTER-WISE SYLLABUS BREAKUP – Adv. Diploma in Digital Marketing
SEMESTER NAME OF THE PAPER THEORY PRACTICAL TOTAL THEORY PRACTICAL TOTAL TOTAL
HRS HRS HRS MARKS MARKS MARKS CREDITS
1st Sem Marketing Fundamentals 20 20 40 60 40 100 4
2nd Sem Designing and Building Web Presence 20 20 40 60 40 100 4
3rd Sem Social Media Marketing 20 20 40 60 40 100 4
4th Sem Search Engine Optimisation (SEO) 20 20 40 60 40 100 4
5th Sem Search Engine Marketing  (SEM) 20 20 40 60 40 100 4
Total 100 100 200 300 200 500 20
6th Sem Pre-Placement Training

Project Viva & Project work    

Project Work Project Viva TOTAL TOTAL
MARKS CREDITS
60 40 100 4

Certifications

  1. On successful completion of 1st year, students will be awarded “Certificate in Digital Marketing”
  2. On successful completion of 2nd year, students will be awarded “Diploma in Digital Marketing”
  3. On successful completion of 3rd year, students will be awarded “Advance Diploma in Digital Marketing”

Internship

Eligible students may be offered internships subject to business requirements

Career Options after completing the course

Digital marketing career has a lot of scope regarding knowledge and earning money as well as socializing and gaining quite a lot about various technologies. Digital marketing not only gives you a chance to work in start-ups but also in big organizations and also offers a choice to work as a freelancer or start-up our own company.

Job Roles

  1. Search Engine Optimization / SEO Executive
  2. Search Engine Marketing / SEM Specialist
  3. Social Media Marketing / SMM Expert
  4. Content Marketing Manager
  5. CRM Manager
  6. E-Commerce Manager
  7. Digital Agency Account Director
  8. Web Analytics Expert
  9. Email Marketing Manager
  10. Digital Marketing Manager
  11. Conversion Rate Optimizer
  12. Inbound Marketing Manager
  13. Freelancer
  14. Marketing Analyst

Advance Diploma in Digital Marketing Syllabus

Module : 1      Marketing Fundamentals               
What is Marketing & Marketing Management?
How has Marketing changed over the years?
How is Digital Marketing Different from Marketing?
Understanding the Digital Consumer
Digital Marketing Channels
Digital Marketing Metrics
Module : 2      Designing and Building Web Presence                               
Introduction to Basics of Website
Importance of User Experience and Design
Best web designing ideas for digital markering
Website Copywriting
Websites and Apps
Basics of WordPress
Module : 3        Social Media Marketing                     
Social Media Introduction
Business Goals, Social Strategy & Metrics
Generating Business via Social Media
Engagement, Listening and Reputation Management
Paid Social Campaigns
Social Media Tools
Module : 4         Search Engine Optimisation (SEO)
Mindset for SEO
On Page Search Engine Optimization
Off Page Search Engine Optimization
Measuring SEO Efforts – Gooogle Analytics
Google’s SEO Updates
App Store Optimization
Module : 5         Search Engine Marketing  (SEM)      
Basic of SEM
Google ads , Display ads , Youtube ads
Campaign Optimization
Budget & Bidding
Conversion Tracking, Reporting & Mobile Ad Campaigns
Shopping Campaigns